Juventus recently signed a ten-year contract with Adidas. According to statistics from Sports Finance Calcio e Finanza, Juventus, after the renewal, still ranks first in Serie A in annual sponsorship of jersey brands, and is significantly ahead of Milan and Inter Milan.

Serie A club jersey brand sponsorship TOP5:

1. Juventus (Adidas) 46.1 million euros (from the 2027/28 season, the average annual fixed income is 40.8 million euros)

2. Milan (Puma) 25.168 million euros

3. Inter Milan (Nike) 21.2 million euros

4. Roma (Adidas) 5 million euros (unofficial news)

5. Lazio (Mizuno) 3.9 million euros