According to official news, the fixed part of the new contract sponsorship fee between Juventus and Adidas is 408 million euros.

Juventus officially announced that it will renew its contract with Adidas until June 30, 2037. The current contract is valid until June 30, 2027 and will not change. The new contract starts from the 2027-2028 season and ends from the 2036-2037 season (inclusive).

During the validity period of the new contract, Juventus will receive a fixed sponsorship fee of 408 million euros, which does not calculate the additional royalties incurred by sales meeting a specific target, and the variable parts related to sports performance, taking these factors into account and assuming that the team's sports performance is in line with the strategic plan, the annual total sponsorship fee for the new contract is comparable to the current contract.